WEBVTT

1
00:00:01.040 --> 00:00:02.000
A chicken that is suitable for both egg

2
00:00:02.040 --> 00:00:04.000
and meat production.

3
00:00:04.040 --> 00:00:08.000
That allows for more animal welfare.

4
00:00:09.000 --> 00:00:12.000
That's the idea behind the "dual-purpose chicken" project.

5
00:00:13.000 --> 00:00:17.500
Just an idea if consumers won't accept the product.

6
00:00:18.040 --> 00:00:22.000
The Social Lab working group as part of the project

7
00:00:22.040 --> 00:00:25.000
deals with consumer acceptance.

8
00:00:25.040 --> 00:00:30.000
That helps us connect husbandry and egg

9
00:00:30.040 --> 00:00:33.000
and meat production with the consumer.

10
00:00:33.500 --> 00:00:36.000
This is important to us because new concepts

11
00:00:36.040 --> 00:00:38.000
need practical application.

12
00:00:39.000 --> 00:00:42.000
We hope to receive some insight

13
00:00:42.040 --> 00:00:47.000
into our project's future field applicability.

14
00:00:47.500 --> 00:00:52.000
The Studentenwerk Hannover supports this crucial field test.

15
00:00:52.040 --> 00:00:56.000
In its nine university cafeterias, male dual-purpose birds

16
00:00:56.040 --> 00:00:58.000
were offered on the menu as half a roast chicken.

17
00:00:58.500 --> 00:01:01.000
The event attracted great media interest.

18
00:01:01.500 --> 00:01:05.500
How food is produced is a topic en vogue.

19
00:01:18.000 --> 00:01:21.000
The cafeteria guest filled in questionnaires to evaluate the chicken.

20
00:01:22.000 --> 00:01:24.000
Hundreds of answers were collected.

21
00:01:25.000 --> 00:01:28.000
We wanted to know beforehand how the dual-purpose chicken

22
00:01:28.040 --> 00:01:32.000
is received, and carried out a blind tasting.

23
00:01:32.500 --> 00:01:37.000
3 kinds of chicken

24
00:01:38.000 --> 00:01:43.000
3 test eaters

25
00:01:43.500 --> 00:01:45.000
What the test eaters do not know:

26
00:01:45.040 --> 00:01:48.000
The dual-purpose chicken is marked in pink,

27
00:01:48.040 --> 00:01:50.000
the conventional broilers in turquoise,

28
00:01:50.040 --> 00:01:53.000
and the male of the egg-laying line in yellow.

29
00:01:59.000 --> 00:02:02.000
The evaluation includes flavour and consistency.

30
00:02:05.000 --> 00:02:10.000
I like both pink and turquoise.

31
00:02:10.040 --> 00:02:18.000
If I had to choose, I'd go for turquoise.

32
00:02:18.500 --> 00:02:20.000
Turquoise has really tasted wonderful.

33
00:02:20.500 --> 00:02:23.000
Turquoise and pink were my favourites, as well.

34
00:02:23.040 --> 00:02:25.000
Still, I'd prefer pink.

35
00:02:26.000 --> 00:02:28.500
The result in school grades:

36
00:02:29.000 --> 00:02:31.000
The conventional broiler receives a B.

37
00:02:32.000 --> 00:02:36.000
In hot pursuit, the dual-purpose chicken gets a B- .

38
00:02:37.000 --> 00:02:40.000
The male of egg-laying line receives a C- .

39
00:02:40.500 --> 00:02:46.000
I was surprised the conventional chicken came out best.

40
00:02:46.040 --> 00:02:50.000
Because you expect you can taste a different.

41
00:02:51.040 --> 00:02:54.000
But in the end it all comes down to what you are used.

42
00:02:54.000 --> 00:02:56.000
The force of habit plays a major role.

43
00:02:57.040 --> 00:02:59.000
Yes times are changing, and so do tastes:

44
00:02:59.500 --> 00:03:03.000
Maybe the dual-purposed chicken will be

45
00:03:03.040 --> 00:03:04.000
the favourite choice in a few years.

46
00:03:05.000 --> 00:03:09.000
The new breeding concepts already makes a small contribution

47
00:03:09.040 --> 00:03:11.000
to animal welfare in commercial farming.